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VISTA INTELLIGENCE
Every decision, empowered by Vista Intelligence
Vista Intelligence is the shared AI layer that transforms moviegoer, operational and market data into actionable predictions, insights and recommendations.
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REACT
Transforming moviegoer sentiment into strategic action
Built for cinema exhibitors, React is the pulse survey that captures and transforms moviegoer sentiment and intent into action, helping you deliver experiences that resonate, build loyalty, and drive repeat attendance.
Home
/
VISTA CLOUD
/
DIGITAL ENABLEMENT
/
REACT
Transforming moviegoer sentiment into strategic action
Built for cinema exhibitors, React is the pulse survey that captures and transforms moviegoer sentiment and intent into action, helping you deliver experiences that resonate, build loyalty, and drive repeat attendance.
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React in action
Our Services

Empowering Brands

Through Smart Solutions

We craft tailored digital solutions that help brands stand out and grow with confidence.

Timely Prompt
Get guest feedback instantly
Survey invitations are sent after the session via email, the Living Ticket, or our APIs in your digital channels. With seamless delivery at the moment it matters most, React captures feedback while the experience is still fresh.
Movie Review
Capture immediate reactions
Guests rate the movie immediately after watching. These reactions provide a valuable layer to your audience data, helping you understand not just what was watched but also how it was received, title by title and site by site.
Upcoming Titles
Gauge interest for what’s next
Guests swipe through curated posters of upcoming releases. This intuitive format captures both awareness and intent to watch, helping you identify which titles are gaining traction and which may benefit from additional marketing support.
Operational Feedback
Understand the guest experience
Guests rate facilities, service, F&B, and share NPS or CSAT and comments. Comprehensive feedback collection on all aspects of the guest experience for continuous improvement.
React in Action
Timely Prompt
Get guest feedback instantly
Survey invite sent after the session via email, the Living Ticket, or our APIs. Feedback is captured while the experience is still fresh, ensuring seamless delivery at the moment it matters most.

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This is a sticky card slide title

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

Button Text →
Movie Review
Capture immediate reactions
Guests rate the film immediately after watching. These reactions provide a valuable layer to your audience data, helping you understand not just what was watched but also how it was received, title by title and site by site.

This is a sticky card slide title

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

Upcoming Titles
Gauge interest for what’s next
Guests swipe through curated posters of upcoming releases. This intuitive format captures both awareness and intent to watch, helping you identify which titles are gaining traction and which may benefit from additional marketing support.

This is a sticky card slide title

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

Operational Feedback
Understand the guest experience
Guests rate facilities, service, and F&B, and share NPS and comments. Comprehensive feedback collection on all aspects of the guest experience for continuous improvement.
BUILT FOR CINEMA
Turn insights into action
React isn’t just a survey tool, it’s a strategic enabler that will deliver value across your entire cinema operation. From marketing and programming to operations and commercial strategy, React helps you make smarter, faster, and more human-centred decisions.
Know what’s next
Launch laser-focused campaigns
Understanding what audiences want to see next at the cinema is the key to unlocking more effective campaigns. With real-time sentiment and intent data, marketing teams gain a powerful new layer of insight that goes beyond historical behaviour.
Launch personalised campaigns triggered by emotional response and future intent-to-watch
Identify low-awareness titles and reach the right audiences with relevance and precision
Adapt messaging based on shifting audience sentiment to better connect with moviegoers
Program with confidence
Build better schedules, faster
Film programming is part art, part science, but it’s the science that’s evolving. Audience intent data offers a forward-looking lens for programming decisions. By feeding React insights into forecasting models, film programmers can generate smarter, faster draft schedules using Assisted Scheduling, reducing guesswork and enabling confident decisions.
Shape smarter offers
Fine-tune commercial strategy
Understanding audience awareness, desire, and demand helps shape smarter pricing strategies and compelling offers. React gives you the emotional and behavioural signals needed to align commercial decisions with moviegoers.
Inform pricing tiers, discounts, and promotions with real-time demand signals
Benchmark sentiment across titles, regions, and audience segments
Support strategic planning with data that reflects both behaviour and emotion
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Expanding the Vista Intelligence layer
Powered by our proprietary AI models developed by Vista’s team data science PhDs, Vista Intelligence is continually evolving, expanding how your cinema forecasts demand, engages audiences and optimises performance. Search roadmap keyword #AI to explore what's coming next.
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