Every decision, empowered by Vista Intelligence
Vista Intelligence is the shared AI layer that transforms moviegoer, operational and market data into actionable predictions, insights and recommendations.
Transforming moviegoer sentiment into strategic action
Built for cinema exhibitors, React is the pulse survey that captures and transforms moviegoer sentiment and intent into action, helping you deliver experiences that resonate, build loyalty, and drive repeat attendance.
Transforming moviegoer sentiment into strategic action
Built for cinema exhibitors, React is the pulse survey that captures and transforms moviegoer sentiment and intent into action, helping you deliver experiences that resonate, build loyalty, and drive repeat attendance.
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Built on connected cinema data
Our Services

Empowering Brands

Through Smart Solutions

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Predict demand and build schedules with AI-powered forecasts.
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Identify high intent audiences with targeted marketing.
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Capture guest feedback and trend analysis to improve experiences and loyalty.
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Optimise programming, operational, staffing and concessions decisions using real-time demand and performance insights.
Insights Powered by AI
Vista Intelligence in action
Vista Intelligence is embedded throughout Vista Cloud applications and workflows, allowing insights, predictions and recommendations to be acted upon and measured.
Forecasting Signals
Audience Similarity
Moviegoer Propensity
Audience Intelligence
Moviegoer Personas
Scheduling Optimization
CLV
Churn
Conversational Analytics
Guest Sentiments Insights
Movie Intelligence
Concessions Recommendations
Movie Similarity
Unified Cinema Intelligence
Connected Intelligence for every team
Operations & Guest Experience
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Pricing & Revenue Optimisation
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Concessions & Retail
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Rostering & Workforce
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Marketing
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Strategy & Finance
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Film Buying & Programming
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Property
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React in Action
Timely Prompt
Get guest feedback instantly
Survey invite sent after the session via email, the Living Ticket, or our APIs. Feedback is captured while the experience is still fresh, ensuring seamless delivery at the moment it matters most.

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Movie Review
Capture immediate reactions
Guests rate the film immediately after watching. These reactions provide a valuable layer to your audience data, helping you understand not just what was watched but also how it was received, title by title and site by site.

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Upcoming Titles
Gauge interest for what’s next
Guests swipe through curated posters of upcoming releases. This intuitive format captures both awareness and intent to watch, helping you identify which titles are gaining traction and which may benefit from additional marketing support.

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Operational Feedback
Understand the guest experience
Guests rate facilities, service, and F&B, and share NPS and comments. Comprehensive feedback collection on all aspects of the guest experience for continuous improvement.
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Expanding the Vista Intelligence layer
Powered by our proprietary AI models developed by Vista’s team data science PhDs, Vista Intelligence is continually evolving, expanding how your cinema forecasts demand, engages audiences and optimises performance. Search roadmap keyword #AI to explore what's coming next.
Ready to transform data into business impact?
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