SMG was an early exhibitor to feature such in-theater dining experiences, and is now one of the leaders in the theatrical in-dining movement in the US exhibition business.
Serve is made to work in a cinema—standard restaurant ordering systems aren’t. Using a standard restaurant ordering system simply will not cut it in a cinema environment.
Why not use mobile technology and build a dedicated F&B app for the waitstaff process too?Tearlach Hutcheson, Senior Director of Film at SMG
Read the case study:SMG Case Study