Eat. Drink. Movies. From the three words of Studio Movie Grill’s mantra, it’s not hard to guess what their experience is all about. Since its baby steps in 1998, Studio Movie Grill (‘SMG’) has enriched the moviegoing experience with the combination of headlining Hollywood movies and full-service in-theater dining.

SMG was an early exhibitor to feature such in-theater dining experiences, and is now one of the leaders in the theatrical in-dining movement in the US exhibition business.

Serve is made to work in a cinema—standard restaurant ordering systems aren’t. Using a standard restaurant ordering system simply will not cut it in a cinema environment.

Why not use mobile technology and build a dedicated F&B app for the waitstaff process too?

Tearlach Hutcheson, Senior Director of Film at SMG

Read the case study:

SMG Case Study