Vista Cloud | React

Transforming moviegoer sentiment into strategic action

Built for cinema exhibitors, React is the pulse survey that captures and transforms moviegoer sentiment and intent into action, helping you deliver experiences that resonate, build loyalty, and drive repeat attendance.

Transforming moviegoer sentiment into strategic action

Cinema-centric

Purpose-built for the unique needs of cinema exhibitors, understanding your audience and operations.

Integrated

Because React connects to member data, there’s no need to ask for personal details. You already know who they are, what they watched, and where.

Actionable

Data flows into your ecosystem to help inform marketing, programming, pricing, and operations.

React in action

Our Services

Empowering Brands

Through Smart Solutions

We craft tailored digital solutions that help brands stand out and grow with confidence.

Timely Prompt

Get guest feedback instantly

Survey invitations are sent after the session via email, the Living Ticket, or our APIs in your digital channels. With seamless delivery at the moment it matters most, React captures feedback while the experience is still fresh.

Movie Review

Capture immediate reactions

Guests rate the movie immediately after watching. These reactions provide a valuable layer to your audience data, helping you understand not just what was watched but also how it was received, title by title and site by site.

Upcoming Titles

Gauge interest for what’s next

Guests swipe through curated posters of upcoming releases. This intuitive format captures both awareness and intent to watch, helping you identify which titles are gaining traction and which may benefit from additional marketing support.

Operational Feedback

Understand the guest experience

Guests rate facilities, service, F&B, and share NPS or CSAT and comments. Comprehensive feedback collection on all aspects of the guest experience for continuous improvement.

React in Action

Timely Prompt

Get guest feedback instantly

Survey invite sent after the session via email, the Living Ticket, or our APIs. Feedback is captured while the experience is still fresh, ensuring seamless delivery at the moment it matters most.

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Movie Review

Capture immediate reactions

Guests rate the film immediately after watching. These reactions provide a valuable layer to your audience data, helping you understand not just what was watched but also how it was received, title by title and site by site.

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Upcoming Titles

Gauge interest for what’s next

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Operational Feedback

Understand the guest experience

Guests rate facilities, service, and F&B, and share NPS and comments. Comprehensive feedback collection on all aspects of the guest experience for continuous improvement.

Know what’s next

Launch laser-focused campaigns

Understanding what audiences want to see next at the cinema is the key to unlocking more effective campaigns. With real-time sentiment and intent data, marketing teams gain a powerful new layer of insight that goes beyond historical behaviour.

Launch personalised campaigns triggered by emotional response and future intent-to-watch

Identify low-awareness titles and reach the right audiences with relevance and precision

Adapt messaging based on shifting audience sentiment to better connect with moviegoers

Program with confidence

Build better schedules, faster

Film programming is part art, part science, but it’s the science that’s evolving. Audience intent data offers a forward-looking lens for programming decisions. By feeding React insights into forecasting models, film programmers can generate smarter, faster draft schedules using Assisted Scheduling, reducing guesswork and enabling confident decisions.

Shape smarter offers

Fine-tune commercial strategy

Understanding audience awareness, desire, and demand helps shape smarter pricing strategies and compelling offers. React gives you the emotional and behavioural signals needed to align commercial decisions with moviegoers.

Inform pricing tiers, discounts, and promotions with real-time demand signals

Benchmark sentiment across titles, regions, and audience segments

Support strategic planning with data that reflects both behaviour and emotion

Coming in 2026

Optimise operations with audience insight

With customisable questions and built-in NPS or CSAT, React will help you uncover how guests feel about staff interactions, cleanliness, and queue times. Whether it’s identifying friction points or celebrating what’s working, you’ll gain a clearer picture of performance, across your circuit and down to the site level.

OUR SOLUTIONS

Exceptional results, proven in pilots

90%

100m +

30%+

< 2

Countries with Vista installed

completion rate, without incentives

free text feedback, rich with actionable suggestions

minutes to complete the full survey

90%

30%+

< 2

$30.0b

completion rate, without incentives

free text feedback, rich with actionable suggestions

minutes to complete the full survey

Global Box Office 2024 (USD)

90%

completion rate, without incentives

30%+

free text feedback, rich with actionable suggestions

< 2

minutes to complete the full survey