Vista Cinema Partners With Muvi Cinemas, Saudi Arabia's First Homegrown Chain

All muvi Cinemas sites have now converted their operations to Vista Cinema solutions software

London, UK and Riyadh, Saudi Arabia; 22 March – Vista Cinema, the global leader in cinema management software, today announced a strategic partnership with muvi Cinemas, Saudi Arabia’s first homegrown cinema chain. The partnership includes Vista Cinema software being implemented across muvi’s 10 existing sites and the 15 upcoming locations planned to be delivered within 2021, in addition to their future expansion plans. All existing sites have been converted to Vista Cinema’s software suite, including Film Manager, full Food and Beverage management tools together with new application, Serve, and the extensive Vista Loyalty functionalities.

“We are a growing circuit of cinemas in Saudi Arabia and we need a partner we can trust,” said Adon Quinn, Chief Operating Officer, muvi Cinemas. “With more than 500 screens planned in the next five years, it is the time to partner with a global leader that has the right products and the right people to support our ambitious growth plans and help us achieve excellence when it comes to operational efficiency and customer relationships. We are delighted to join the big family of Vista customers.” 

“We are incredibly proud to now have muvi Cinemas amongst our customers,” said Till Cussmann, VP Sales and Marketing, EMEA. “Only three years after cinemas first began operating in the Kingdom of Saudi-Arabia, Vista Cinema’s products and people have contributed to a great moviegoing experience in this strong market. We are excited about the new partnership with muvi which will strengthen our presence in the Middle-East and contribute towards bringing continuous product innovation to local cinema operators.”


About muvi Cinemas

muvi Cinemas is the first home-grown cinema brand to the Kingdom of Saudi Arabia. Established in 2019 with headquarters in Riyadh, it is owned and operated by Muvi Cinemas LLC. Muvi has an aggressive expansion plan to launch 500 screens in over 10 cities by 2025, offering customers a vast range of unique experiences. On 10 August 2019, muvi Cinemas opened its first location in Mall of Arabia, Jeddah.

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