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6 min read
Premiumisation restored box office. Frequency will decide what comes next
September 30, 2026
Explore our latest insights
Explore our latest insights
Insights
6 min read
Premiumisation restored box office. Frequency will decide what comes next
September 30, 2026
Weekend Insights
16-18 October 2026

Street Fighter took the crown at the box office this past weekend, drawing 32% of audiences in the US and 24% in the UK. Predictably, the audience was heavily male-skewed at 71% and 77% for the regions respectively, and very popular among moviegoers aged 25-44.

The documentary You Can See Everything debuted in the US market as the second most popular choice with 13% of US moviegoers choosing the title. The audience was largely Infrequent moviegoer at 63%, and with 58% of attendees aged 25-44. The two other newcomers this week, Whalefall and Sense & Sensibility (2026) drew 9% and 8% of audiences in the US, respectively.

In the UK, a different set of debut titles—Jailer 2 and Hadestown: The Musical—took the fourth and fifth spots.

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Weekend Insights
16-18 October 2026
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