It’s been two years since Serve was first used in a cinema restaurant. Since its first sale of a classic Vanilla ice cream, more than ten million ice creams, burgers, beers, and all sorts of other food and drinks have enriched the cinema experience for countless moviegoers.
17/11/2020
From popcorn and ice-cream to sophisticated in-seat dining, food and beverage (F&B) in cinemas has come a long way. John Burrows is Vista’s F&B Program Manager and he tells us that journey is reflected by the continual evolution of Vista’s F&B module to meet the increasingly sophisticated needs of exhibitors and moviegoers alike.
14/11/2018