Vista's Loyalty-Integrated Gift Cards: Enjoy a Lucrative Revenue Stream While Gathering Valuable Data

Too many plastic cards? If, like most cinemas, you offer a loyalty program and sell gift cards, you are faced with a number of problems:

  • The administrative costs associated with stocking and issuing more than one type of card.
  • Having to convince moviegoers with wallets full of plastic cards that they can fit two more.
  • Having to swipe more than one card when moviegoers want to use both in a single transaction.
  • Only being able to collect transactional data from loyalty cards.

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