React

For cinemas

Our Partners

for cinemas

Our Partners

We’re expanding our Vista ecosystem with a network of world-class partners to complement our solutions, giving you more ways to differentiate your business.

Our Partners

We’re expanding our Vista ecosystem with a network of world-class partners to complement our solutions, giving you more ways to differentiate your business.

Cinema-centric

Purpose-built for the unique needs of cinema exhibitors, understanding your audience and operations.

Integrated

Because React connects to member data, there’s no need to ask for personal details. You already know who they are, what they watched, and where.

Actionable

Data flows into your ecosystem to help inform marketing, programming, pricing, and operations.

React in Action

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BUILT FOR CINEMA

Turn insights into action

React isn’t just a survey tool, it’s a strategic enabler that will deliver value across your entire cinema operation. From marketing and programming to operations and commercial strategy, React helps you make smarter, faster, and more human-centred decisions.

Industry Value Chain

Know what’s next

Launch laser-focused campaigns

Understanding what audiences want to see next at the cinema is the key to unlocking more effective campaigns. With real-time sentiment and intent data, marketing teams gain a powerful new layer of insight that goes beyond historical behaviour.

Launch personalised campaigns triggered by emotional response and future intent-to-watch

Identify low-awareness titles and reach the right audiences with relevance and precision

Adapt messaging based on shifting audience sentiment to better connect with moviegoers

Program with confidence

Build better schedules, faster

Film programming is part art, part science, but it’s the science that’s evolving. Audience intent data offers a forward-looking lens for programming decisions. By feeding React insights into forecasting models, film programmers can generate smarter, faster draft schedules using Assisted Scheduling, reducing guesswork and enabling confident decisions.

Shape smarter offers

Fine-tune commercial strategy

Understanding audience awareness, desire, and demand helps shape smarter pricing strategies and compelling offers. React gives you the emotional and behavioural signals needed to align commercial decisions with moviegoers.

Inform pricing tiers, discounts, and promotions with real-time demand signals

Benchmark sentiment across titles, regions, and audience segments

Support strategic planning with data that reflects both behaviour and emotion

Coming in 2026

Optimise operations with audience insight

With customisable questions and built-in NPS, React will help you uncover how guests feel about staff interactions, cleanliness, and queue times. Whether it’s identifying friction points or celebrating what’s working, you’ll gain a clearer picture of performance, across your circuit and down to the site level.

OUR SOLUTIONS

Exceptional results, proven in pilots

30%

100m +

30% +

< 2

Countries with Vista installed

completion rate, without incentives

free text feedback, rich with actionable suggestions

minutes to complete the full survey

90%

30% +

< 2

$30.0b

completion rate, without incentives

free text feedback, rich with actionable suggestions

minutes to complete the full survey

Global Box Office 2024 (USD)

90%

completion rate, without incentives

30% +

free text feedback, rich with actionable suggestions

< 2

minutes to complete the full survey

GLOBAL LEADER
Our company
Vista Group is a public company, founded in New Zealand in 1996 and listed on both the New Zealand & Australian stock exchanges in 2014. We are the global leader in providing tech solutions to the international film industry. Our expertise covers cinema management software; loyalty, moviegoer engagement and marketing; film distribution software; box office reporting; creative studio solutions; and movie, cinema & streaming guides.

About us Investor centre

TESTIMONIALS

What clients say about us

DIGITAL ENABLEMENT

“Guests expect to have a seamless experience whether they are interacting with a website, an app, or a kiosk, and with Lumos they’re able to get that.”