Every exhibitor knows the importance of data-driven decision-making. From programming decisions and marketing campaigns to concession stocking, comprehensive data streams and reporting power every part of operational awareness and decision-making. Cinemas are inundated with data that can enrich their business, making the right applications of business intelligence key to fully capitalising on the available insights across their whole circuit.
At Vista, we know nobody knows our clients’ business better than they do. When it comes to business intelligence, from specifics of reporting to preferred tools, we are empowering exhibitors to draw actionable insights from their data in the way that makes sense for their business, enhanced by the strength of unified data through Horizon.
Empowering business intelligence with unified data and flexibility
Horizon sits at the heart of Vista Cloud, unifying data from throughout your circuit and interconnecting your entire cinema software suite, meaning data from Vista, Movio, and even third-party data sources are commingled and enhance the entire suite with cross-contextual insights. Native BI Tools in Horizon provide immediate access to performance dashboards, analytics, and reporting from this commingled and connected data, covering cinema performance overviews, daily and weekly reports, box office and film performance, concessions, loyalty, finance, and operational KPIs. With dashboard permissions, exhibitors can easily control who can create and view dashboards.
But Horizon’s native dashboards aren’t the only business intelligence option strengthened by this unified data. Exhibition is not a one-size-fits-all business, with unique specifics of operations, analytics, and reporting setting apart the way many operate, so the customisation and flexibility to serve this were vital for Horizon.
Users can easily customise Horizon’s dashboards both on the small scale and the large; whether customising individual metric calculations such as the way they approach spend-per-head, refining existing dashboards to suit their needs, or creating entirely custom dashboards and reports built within Horizon.
Horizon enhances third-party visualisations
We embrace the fact many exhibitors have been refining their business intelligence processes for many years. As easily as one can use Horizon’s native dashboards, exhibitors can just as easily connect their preferred BI tool instance directly through Horizon, extracting Horizon’s data as a live connection to the tool that best suits their operations.
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