Cinema software covers an enormous range of operations, from point of sale to film programming, loyalty, labour, marketing, and so much more. In the modern cinema world, each area of cinema operations houses a rich trove of raw data that can empower decisions, provided it can be fully utilised.

Vista Cloud is built from the core to unite the world of cinema, bringing together cinema software across all these operations. At the beating heart of how Vista Cloud achieves this is Horizon.

You may know Horizon as a powerful business intelligence tool and data warehousing. It is also the essential unification engine that fuels data-driven synergies across Vista and your circuit’s operations.

Unifying siloed data

Picture the many pieces of cinema operations, from the front of house to kitchens, programming, film hire, staffing, loyalty and marketing, and so much more. Each of these areas operate in a silo historically, but act as a part of the whole of your cinema suite, with interconnected operations affecting decisions every day.

Horizon brings the data from all of these operations together, as a unification engine that unites this siloed data into one cohesive environment. Sitting at the centre of Vista Cloud, Horizon connects your systems—POS, Loyalty, Film Scheduling, and many others—which do not natively communicate, forming a hub to connect them all.

But Horizon does more than simply ingest this data from different sources. It standardises and commingles the data to function cohesively, linking data points to enable holistic insights, for example, combining ticket sales alongside loyalty data and concession performance to give a holistic perspective of circuit performance drawn from across previously-disparate parts of your software suite.

With Horizon integrating these datasets on a contextual basis, it can derive even deeper value in analytics and data-driven decision making by combining their strengths of insights. Combined data from Movio EQ’s personas, scheduling from Film Manager, and past transactional data could be used to predict spend behaviour from moviegoers.

Interconnecting your entire cinema software suite

Horizon doesn’t just display data. It stores data from across the entire cinema suite—whether it be from Vista, Movio, or incorporating third-party data such as labour—and it feeds that data into other parts of the software suite to enhance them with rich, cross-contextual information, empowering them to do more than they can alone.

This is why Horizon sits at the heart of Vista Cloud, empowering the first steps of the Cloud Journey. These cross-contextual insights power Oneview, with box office, ticketing, F&B performance, any many more operational KPIs surfacing in a single place to keep cinema executives centred, connected, and informed about their entire suite’s performance.

We are innovating constantly to uncover more opportunities to empower you with connected cinema software. From moviegoer data in EQ feeding into forecasting, then in turn empowering EQ to target audiences more accurately, to combinations of datapoints enabling decision-making from a more holistic perspective, this unification engine drives data-driven synergies across the board. We have even more innovation in the realm of connected empowerment coming in the future.

By unifying disparate systems, normalising and commingling data with intelligent context, and feeding back across the suite to power other tools, Horizon as a unification engine not only brings together the big picture, it empowers each piece of the cinema software suite.