Cinema exhibition is a unique industry. A world of stories, loyalty, and memorable experiences, where every visit is a chance to deepen that connection. But if marketing teams are stretched thin behind the scenes, struggling to deliver personalised campaigns that truly resonate, it leads to missed opportunities to meaningfully connect with moviegoers and limits your return on investment.

Driving truly exceptional, innovative cinema marketing requires a solution that understands the industry intimately.

Combining smart campaign management and audience intelligence, Movio EQ is a cinema-specific solution that empowers exhibitors to market efficiently, measure impact confidently, and unlock new opportunities across their circuit.

Tailored features to improve efficiency, ease, and impact

Delivering enterprise-grade marketing shouldn’t require a duct-tape solution, trying to match generic marketing software capabilities to your specific needs. With tools and features tailored to the specific strengths and needs of cinema exhibition, Movio EQ not only enables your marketing teams to produce incredible results, but to do so with ease.

Exhibitors have saved incredible amounts of time and effort with Movio EQ, such as United Cinemas, whose Head of Content and Programming saw their campaigns take a fraction of their previous time: “What used to take me 5, 6, 7 hours every week, I can now do in half an hour.” These savings enable exhibitors to turn their attention to new and innovative opportunities.

Targeting, segmentation, personalisation, and even content creation are all made easier. Smart filters and AI-powered features enhance both your targeting and personalisation, enabling 1:1 personalisation at scale across your moviegoing audiences with reduced manual effort.

• Movio’s Propensity algorithm segments audiences based on their likelihood to be interested in upcoming titles, so you can target moviegoers with the right content for their interests.
• New AI-powered smart filters further refine audiences based on visitation and spend behaviour, identifying high-value and at-risk audiences to focus your marketing efforts on.
• Dynamic and conditional content automatically populate campaigns with content tailored to each moviegoer’s interests based on their propensity, while First Draft, our AI writing tool, gives marketers a creative head start.
• Automated journeys take your campaigns a step further, harnessing real-time behavioural triggers to guide moviegoers through sophisticated campaigns with personalised content and offers.

Powerful and easy to use, Movio EQ allows marketing teams to create and send sophisticated campaigns in minutes.

A connected ecosystem enhances all parts of your operations

Seamless integration with the wider Vista ecosystem empowers Movio EQ with rich data from throughout your cinema circuit, creating new, unique opportunities.

Loyalty data can be effortlessly connected to your marketing campaigns, not only making the most of your in-depth moviegoer data for targeting and segmentation, but enabling rewards and recognitions created in Loyalty to apply directly to your campaigns. Redemption and uplift are easily calculated, with these integrations allowing Movio to track moviegoer behaviour across campaigns all the way through to redemption.

This means you can see the direct impact your marketing has based on real-time moviegoer behavioural data. These clear, traceable measures of ROI enable confident calculations of incremental uplift on admissions, spend-per-head, and F&B engagement. By tracking campaign performance against tangible business impact, cinema marketers can drive continuous improvement with their future campaigns.

Just as Movio EQ is enhanced by this connected data, it enhances the rest of the Vista ecosystem in return. Facilitated by the Horizon unification engine, connecting data from across your circuit, Movio EQ powers up a range of non-marketing solutions. Member data feeds into forecasting, using behavioural trends and propensity to improve forecasts, which then contribute to more accurate film programming recommendations, driving more informed decisions across your operations. These in turn enhance Movio EQ’s capabilities further, with all parts of your connected suite building on one another’s strengths.

By using a natively integrated system, built specifically for the world of cinema, exhibitors can achieve far more, marketing efficiently and effectively at-scale, unlocking new and innovative opportunities, and enhancing operations across their circuit.